From the emergency cancellation of the half marathon in Lixian County to the clarification by the General Administration that only the full marathon and half marathon events will be retained, “de entertainment and emphasis on specialization” has become the core shift of the industry.

This professional trend is not simply a project reduction, but a key opportunity to force the outdoor sports industry to upgrade from “extensive expansion” to “intensive cultivation”.

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It will release structural opportunities in the three dimensions of event operation, equipment research and development, and service system.

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